Nike Pro Invincible commercial from IAMTAKK on Vimeo.

Animated instore video to introduce the new Nike Pro product: an underlayer to keep the athlete protected and cool or warm depending on circumstances.

Nike EMEA Brand Design asked us to create this animation that is built from scratch, using still photography of athletes Cristiano Ronaldo, Didier Drogba and Anouk Hoogendijk.

It’s been played out in ultra wide format at Nike Town’s around the world. The video’s vary from a regular widescreen 1024 × 576 pixels (PAL TV) size up to ultra widescreen 2764 × 768 (5 by 1.3 meter) and is being projected using 3 beamers.

Client: Nike EMEA Brand Design
Produced by: Marieke Konijn / Circus Family
Directed by: Wouter Westen / Circus Family
Animation: Maurits Venekamp & Taco Potma / Circus
Music: Erik de Loor / Harlem Jungle
Audio design & mix: Michael Sauvage / Warnier Studio’s